Effective communication is crucial for any organization, and setting good goals during the planning phase is an important step to achieve this. What are good goals? They are relevant to your organization, they have a clear purpose, they give your communications programs direction, and they’re achievable. These goals allow you to move forward with purpose. You’ve probably heard of the…

The days of traditional vendor/client relationships between businesses and communications agencies are numbered. Surface-level and transactional relationships don’t meet the needs of either anymore. We believe that both companies and agencies deserve something better. They need to build strong, deep partnerships. Why? Because agencies that get insight into the organizations they work with see the big picture. They develop communications…

Do you want to know if your communications strategies are working? All organizations need to measure the effectiveness of their communications strategies. Metrics provide valuable insights into what’s working, what’s not, and areas for improvement. Measuring the effectiveness of your communications strategies lets you know if you reached your audience, if they understood, and if they took your desired action….

A new year always brings us change in all its forms. We commit to resolutions, adapt to new circumstances, face unexpected challenges, and embrace opportunities. As the saying goes, “The only constant in life is change.” The world of marketing and communications is no different. As we enter the new year, it’s exciting to consider all the new trends and…

At JR Communications, we believe that the best work comes from forming real partnerships with our clients rather than operating in a traditional vendor/client relationship. This is true whether a client hires an agency to serve all their marketing and communications needs or to complement their existing in-house marketing and communications team. Building a collaborative relationship with your communications agency…

Positioning experts in your nonprofit as thought leaders is a valuable strategy for advancing your mission. Thought leaders bring awareness to issues related to your organization, increase your credibility, and drive action from your audience. Publishing an op-ed allows your thought leader to speak directly to the public in their own words. By making a compelling argument or sharing a…

We’re all humans, and human attention and memory are fickle. So much information comes at us every day — through sight, sound, smell, taste, and touch — that we’re only able to focus on a minuscule amount of it. And the rest? It gets filtered out. When we’re in conversations or meetings, chances are we remember the first and last…

Storytelling is proven time and time again to be one of the most powerful assets in nonprofit communications. That’s why our JR Communications team takes storytelling seriously. In fact, our work with United Way of the National Capital Area was just recognized with an Honorable Mention in the Storytelling Campaign category at the 2022 PR Daily Awards. Read more to…