After demonstrating considerable success in two of Banco Popular’s key markets, JR Communications helped expand the customer base and elevate the prominence of this major multinational bank throughout the United States. Achieving just the right balance of distinguishing the bank through its products and services and amplifying community engagement through relationships and compelling local stories was crucial to redefining, and broadening, the bank’s market position.
Increased brand awareness and expanded customer base. Empowered branches to more effectively engage with their communities. Equipped management and staff to nimbly and effectively respond to crises. More than tripled the quantity, and significantly increased the quality, of media coverage in national, trade, and market-by-market mainstream media.