For nearly 40 years, the HR Certification Institute® (HRCI®) operated largely behind the scenes, offering the HR industry’s most respected and sought-after professional HR credentials. When HRCI abruptly found itself in a competitive environment because the HR industry trade association it was affiliated with decided to offer competing certifications, HRCI needed to make it known that it, and not the association, had been and still was the purveyor of its world-class family of certifications.
Positive shift in industry narrative. Groundswell of advocacy for HRCI certifications. Flourishing brand identity for the organization and its products.