JR Communications was hired to promote SourceAmerica’s signature national design challenge featuring multiple finalists, multiple media markets, and winners’ ceremonies in Washington, DC—with a few short weeks to do it all. After seeing the results, they came back for more.
National visibility for SourceAmerica, its nonprofit agency partners and the design challenge. Strong results for short turn-around support in first year surpassed by broader, more substantive coverage with deeper second-year program. Client’s expectations exceeded both years.