Disability
Disability
JR Communications is sought after for its aptitude in understanding communities of all abilities, including people with developmental disabilities, life-changing injuries and mental health challenges.
We tailor communications campaigns with language and messaging that are sensitive to the target audience, while promoting the advocacy work from each organization’s thought leaders, influencing policy and educating community and stakeholders.
Snapshots of Success
Administration for Community Living: Developed messaging platform and new communication processes to close messaging gaps between Administration for Community Living and its 56 Developmental Disability Councils (representing each state and territory), delivered via webinars to those Councils, to foster better communications between the entities and increase awareness of Councils’ value to key stakeholders in government who make funding decisions for this program each year.
Bazelon Center for Mental Health Law: Acting as the organization’s communications department, launched Bazelon’s first proactive earned media program, which elevated its thought leadership and advocacy work through significant coverage on state and national levels through its work on Supreme Court and statewide class action legal cases. The campaign positioned the organization’s team of legal experts to be actively sought after for editorial comments on topics regarding people with disabilities, special education and mental health.
Melwood: Implemented earned media campaign to build a sustained presence and visibility to move the organization from being known as “the place to donate my car” to a thought leader and go to organization for fostering employment and recreation opportunities for people with disabilities. The campaign resulted in a significant increase in donations and participation in organizations programs.
SourceAmerica: Illuminated the issues around the workplace challenges people with disabilities face through a robust national earned media campaign highlighting the work of high school students that created adaptive technology solutions that were tested and implemented by employees with disabilities to increase productivity.
The Arc Central Chesapeake Region: Initiated a thought leadership and earned media program centered on positioning the CEO as the subject-matter expert on advocating for equity and inclusiveness for people with intellectual and developmental disabilities to be fully included in the communities where they live. The campaign elevated the Arc Central Chesapeake Region as the premier leader in employment issues, trends and opportunities in the disabilities community.