Let’s talk about storytelling.
If you know us, then you know we love it.
The stories that build brands… that lodge themselves in your memory and make you feel?
That’s our bread and butter.
We see how our partners pour their hearts into their missions, services, products, and values. But how do we translate that passion into something that resonates with their audience and sticks with them?
Well, that’s where storytelling comes in.
We’re wired for stories. They transport us. Put us into someone else’s shoes. Create connections. Inspire us to do something or think differently.
Here’s how our team best approaches storytelling to make brands stick.
Stories Speak to the Truth
We help our partners craft stories that show what makes them tick, what problems they solve, and the impact that they’re making (and want to make).
These are the core elements that you want your audience to know and remember about you. Yes, you could just direct them to the About page of your website—but who’s really going to be hooked by that compared to a good story?
A good story speaks to the truth. It shows the impact your organization has on real individuals and communities. It’s the proof that what you’re doing matters.
Stories Reinforce Your Message, Loud and Clear
Repetition is key. Repetition is key. Repetition is key.
But repetition can get boring.
That’s why having a mix of stories that reinforce your message matters. When your message is reinforced over and over again through several different stories, it breaks through. It becomes part of what your audience thinks about you—and they don’t even have to consciously notice it.
Stories are engaging. They’re memorable. They ensure that your message lands with your audience.
Stories Reveal Your Personality
Your brand has a personality. Your stories are a way that you can show it off.
We’ve worked with many partners to share their stories. We always consider how their values and approach to their mission come through in their stories. Through the stories we collect and how we tell them, we give audiences a peek behind the curtain.
You can show people the kind of company you want to be. What your brand values are.
Letting your brand’s personality come through helps you stand out and helps you make stronger connections.
Where Storytelling Fits In Our Process
We believe in working from a strong foundation—your message. What your organization has to say. What your organization cares about.
That foundation guides us in collecting and crafting stories that all reinforce that same message, no matter how different each story is.
It’s with that clarity and keeping that message at heart that we’re able to use storytelling to help build our partners’ brands.
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